Dave Meyer

Management, Marketing & Technology Expert

A Dave Meyer Favorite – Technology and Marketing

As I’ve said using technology in marketing is a favorite topic of mine and this music video does a great job of it.

The beauty of a piece like this is that the technology is very understandable, integrating HTML 5 and street level imagery. Yet the application is so well done it results in a music video that is an excellent viral marketing strategy.

This is another favorite from Dave Meyer’s http://www.herdofmouth.com blog and it is definitely worth checking out. The imagery of the streets you grew up on brings back memories.

http://thewildernessdowntown.com/

November 30, 2010 Posted by | Dave Meyer, Viral Marketing, Viral Videos | , , , , , , , , | Leave a comment

Dave Meyer at NYU

After working for a few years in the early 90s, my academic and an intellectual curiosity got the better of me and I applied to the doctoral program at the Stern School of Business at NYU. I was lucky enough to get a full fellowship offer and I moved to New York for my studies.

For the next year I worked in a highly applied academic environment. The round table discussions with the great professors and students really stimulated my thoughts as to the entrepreneurial use of new media and technology in business.

There I was also fortunate enough to be selected to present my work, Dave Meyer’s Visual Analyst tool, to map out complex business environments at the inaugural Association for Information Systems Conference in 1995.

Soon the entrepreneurial bug overwhelmed me and I left NYU to co-found eNeighborhoods.

November 29, 2010 Posted by | Dave Meyer | , , , , | Leave a comment

The Management & Technology Program Didn’t Change My Life

The Management & Technology (M&T) Program at the University of Pennsylvania didn’t change my life. That was the beauty of it. I was able to pursue both business interests and study serious computer programming. I truly think it’s the only program in the world that offers such an option backed by such strong schools as the Wharton School of Business and the Moore School of Engineering.

It was the late 80’s when I started college and I actually had some Wall Street aspirations in my head. That quickly faded though and in Wharton I switch from finance to decision sciences (since renamed Information Technology I believe). I learned a lot in college but most of all I refined my thinking process, I formalized it in a way and I have the M&T program to thank for that.

M&T has produced some really great entrepreneurs from its program. It even produced an astronaut. If they count Dave Meyer as a small part of all that legacy then I’m extremely proud.

Thanks,

Dave Meyer

November 9, 2010 Posted by | Dave Meyer | , | Leave a comment