Dave Meyer

Management, Marketing & Technology Expert

A Dave Meyer Favorite – Technology and Marketing

As I’ve said using technology in marketing is a favorite topic of mine and this music video does a great job of it.

The beauty of a piece like this is that the technology is very understandable, integrating HTML 5 and street level imagery. Yet the application is so well done it results in a music video that is an excellent viral marketing strategy.

This is another favorite from Dave Meyer’s http://www.herdofmouth.com blog and it is definitely worth checking out. The imagery of the streets you grew up on brings back memories.

http://thewildernessdowntown.com/

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November 30, 2010 Posted by | Dave Meyer, Viral Marketing, Viral Videos | , , , , , , , , | Leave a comment

Dave Meyer at NYU

After working for a few years in the early 90s, my academic and an intellectual curiosity got the better of me and I applied to the doctoral program at the Stern School of Business at NYU. I was lucky enough to get a full fellowship offer and I moved to New York for my studies.

For the next year I worked in a highly applied academic environment. The round table discussions with the great professors and students really stimulated my thoughts as to the entrepreneurial use of new media and technology in business.

There I was also fortunate enough to be selected to present my work, Dave Meyer’s Visual Analyst tool, to map out complex business environments at the inaugural Association for Information Systems Conference in 1995.

Soon the entrepreneurial bug overwhelmed me and I left NYU to co-found eNeighborhoods.

November 29, 2010 Posted by | Dave Meyer | , , , , | Leave a comment

Early Career for Dave Meyer

When I got out of college in the early 90’s I worked in the computer consulting industry. It was a great growth experience because I was able to look at the business world with a fresh perspective after going to Penn.

This perspective enabled me (Dave Meyer) to really start interviewing my clients better to establish in-depth their needs. I still to this day remember one of the ultimate compliments I received which was to have a client say about a project to automate a process, ‘if I could have imagined what it would look like on the computer this would be it.’ I was always confident in my programming abilities but I think it was at that point I realized a had an uncommon vision to merge business and computers.

Up next Dave Meyer takes his career and opens his mind to the next level at NYU’s doctoral program.

Thanks,

Dave Meyer

November 22, 2010 Posted by | Dave Meyer, Early Days | , , , | Leave a comment

The origin of my interest in business & technology

To this day I’m not sure exactly why Dave Meyer’s (again me :)) interest was always in business & technology rather than say gaming & technology.  I know my interest in programming stemmed from my father’s purchase of a TRS-80 Model 1 way back when they first came out in the late 70’s.  But we also had one of the first Atari systems on the market and I was an avid game player.  I had played around with programming a few text based adventures inspired by the Scott Adams games of the day but in the end I guess it was a marriage of opportunity because my dad got into computer consulting and I had the chance to make real money programming.  Once involved I really enjoyed the creative aspects even though others my age probably saw programming an orthodontic practice management system boring.  I found it exciting to bring new technology to an industry.  So that was the start of a life of entrepreneurship I suppose.  Next stop University of Pennsylvania and the life changing Management & Technology Program.

TRS-80 Model 1

Atari 2600

 

Thanks,

 Dave Meyer

November 6, 2010 Posted by | Dave Meyer, Early Days | , , | Leave a comment